Adalysis

What do you like best?

I love that you can set up ad tests by label or by pattern (makes it easy to set up different tests across multiple ad groups and campaigns). I also love the campaign/account health checks. They've saved me from many issues (negative keyword conflicts, no ads or keywords enabled etc.)

What do you dislike?

Don't love that I have to do certain activities in Adalysis and other activities in Marin (our bid management platform). It would be great if the two integrated and I wouldn't have to work between platforms.

Recommendations to others considering the product:

Best ad testing software on the market, but probably is only really valuable for very large complex accounts.

What problems are you solving with the product? What benefits have you realized?

We have a massive account, thousands of ad groups across multiple languages. Adalysis makes it easy to set up and monitor tests across multiple ad groups and campaigns.