Acquia Marketing Cloud

Acquia Marketing Cloud unifies content and customer data into one tool so organizations can deliver in-context, personalized experiences across channels and devices to drive engagement, conversions, and loyalty.

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7.8/10 (Expert Score) ★★★★★
Product is rated as #68 in category Customer Data Platform (CDP) Software
Ease of use
6.7
Support
7.6
Ease of Setup
7.0

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.

Acquia Marketing Cloud
Acquia Marketing Cloud

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Customer Reviews

Acquia Marketing Cloud Reviews

Jim Y.

Advanced user of Acquia Marketing Cloud
★★★★★
Strong solution to many problems

What do you like best?

I like the ease of use and the speed to which users can pick up basic skills. There is a lot of flexibility built into this out of box which is nice since you can't always plan for everything. The campaign builder has enough options included where you can build around potential limitations with a little creativity. Form and email creation is intuitive and doesn't require engineering resources to maintain. Additionally, I like that the cloud UI is clearly not an afterthought. It has a clean design and organization which makes it easy to move around in.

What do you dislike?

As with any system there are inherent bugs or limitations. I haven't encountered anything yet that has prevented the goal from being accomplished, but have had to think outside the box a little. Additionally there are some basic functionality tasks that aren't as intuitive as you would expect, for example manually adding a single contact to a segment.

Recommendations to others considering the product:

If you are looking for a lightweight marketing automation platform that can be maintained without extensive technical resources, this is definitely a great option to consider.

What problems are you solving with the product? What benefits have you realized?

We are currently using this for news alerts. This is inclusive of housing the email template, contact lists and utilization of the API for triggering mail sends. In addition, we also use focus items on various sites as well as tracking to build multichannel profiles on users within a clients ecosphere. The ability to have this type of configuration done in a system as intuitive as this allows for non technical resources to be able to assist in strategy and implementation of campaigns.

Review source: G2.com

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