One of the best tools in our toolbox
What do you like best?
WINMO continues to be invaluable in terms of keeping up with accounts and advertising agencies. The daily WINMO Morning $ales Edge is one of the most comprehensive updates you can have arriving in your in-box. Seeing RFP's, the people moves ,and simply the deep dive you can do with contacts at the client and agency level, makes the ROI work. Last, but certainly not least, if you can't find it in your own searching, the WINMO Research team is great about getting back to you with answers.
What do you dislike?
I have been using WINMO for two years and there simply are no downsides.
Recommendations to others considering the product:
WINMO simply is one of the most productive subscriptions any media exec can have.
What problems are you solving with the product? What benefits have you realized?
Keeping track of people and account moves. Being on the front end of campaigns and seeing the great detail of historical $pend as it relates to competitive media is a huge benefit.