Appier AIQUA

The AIQUA customer engagement platform leverages AI to help marketers better understand their audience's specific needs. AIQUA identifies each customer's unique interests both inside and outside of your app or website. Marketers can precisely segment audiences based on what they need and want; map users across multiple devices to identify via which screen and channel to reach them; develop the most effective campaigns across the most engaging channels and formats; and easily track results and metrics to identify any necessary tweaks or shifts. AIQUA integrates into your marketing operations in one day or fewer and is designed to be intuitive and easy to use.

Languages supported: English, Japanese, Korean, Chinese (Traditional)

8.0/10 (Expert Score) ★★★★★
Product is rated as #47 in category Customer Journey Analytics Software
Ease of use
Support
Ease of Setup

AIQUA is a user engagement platform that helps you leverage AI to proactively engage end users in the most effective way across all marketing channels.

1) Omnichannel Engagement:

Reach your customers through a comprehensive range of communication channels all managed from one platform. An easy-to-use interface enables you to customize your user experience on both their app and website across each of the user’s devices. Your customer communications can be further optimized to target additional channels, including push notifications, email, SMS, and messenger programs.

2) AI-based Recommendation:

Achieve hyper-personalization and deliver 1:1 recommendations with Appier’s deep content-based NLP and user-based AI solutions. Optimize not only performance (CTR, CVR), but also user experience (product coverage, diversity, novelty, etc.). You can set different goals by implementing hybrid strategies to adapt to the fast-changing world.

3) Customer Journey Automation:

Engage your customers with real-time notifications triggered by their behavior along their user journey. Simply drag-and-drop to easily bridge gaps among key actions for conversion, and to orchestrate multiple channels and campaigns with AIQUA’s unique AI-driven Journey Map feature.

4) A/B and Multivariate Testing:

Measure true performance uplifts and ROI by flexibly experimenting with multiple variants to identify the best creative or factor. Set up a control group to see whether your marketing campaigns are effective and check which variant performs the best with visualized analytics.

5) Custom Algorithms and Scenarios:

Combine your industry know-how with our AI capabilities. On top of our standard platform, Appier provides custom services to design algorithms and scenarios that cater to your business goals. Import customized factors, algorithms and campaigns to the platform and see how they perform with our analytics.

6) Audience Segmentation:

Define your target audience easily with various user conditions, including user behavior, CRM, external interests, etc. Import predictive segments from AIXON to make forward-looking decisions, such as predicting users who are likely to purchase or churn in the future.

7) Rich Creatives:

Explore a wide range of creative formats for you to use across channels. Experiment with carousels, videos, GIFs and more to deliver personalized images and text with dynamic creatives based on conditions that cater to your marketing scenarios.

Appier AIQUA
Appier AIQUA

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Customer Reviews

Appier AIQUA Reviews

Shi Yee T.

Advanced user of Appier AIQUA
★★★★★
A tool which is suitable for non-IT background marketers

What do you like best?

The set up for CRM campaigns was quite simple for digital marketers without much IT background, we will be able to customize the content and trigger rules easily and will receive immediate helps from the contact person whenever we face problems. Monthly and quarterly reviews are provided in order to help us to optimize the campaigns

What do you dislike?

The current analytics dashboard is less user-friendly, we would like to see an more advanced dashboard such as able to compare Week Over Week/ Month Over Month data directly on the dashboard itself.

What problems are you solving with the product? What benefits have you realized?

Appier Aiqua helped us to set up CRM campaigns easily and increased the LTV of our customers, we observed a 200% session increased and 90% of revenue increased through different retention campaigns

Review source: G2.com

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