A content strategy tool that helps marketers maximize the impact of their social media properties.

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7.8/10 (Expert Score) ★★★★★
Product is rated as #123 in category Social Media Analytics Software
Ease of use
8.3
Support
7.6
Ease of Setup
0.0

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Check out our free Facebook page performance report. It’s available instantly at:
http://zuumsocial.com/free-facebook-report/

Zuum is a social media analytics and reporting tool that data into intelligence. No social media analytics tool gives you a better data view for maximizing the impact of your social media properties. Here are a few of the features and capabilities of Zuum that users appreciate.

Full Competitive Data: From performance benchmarking to detailed analysis of your competitor’s social media influencers and partners, Zuum gives you the most complete view of your industry landscape.

Content & Campaign Analysis: Benchmarking is great, but content analysis is where you go to increase your ROI. Whether your analyzing a competitor’s hit campaign, or digging into your own posting to find what content drives performance, the info you’ll find in Zuum will give you a new perspective on what social media tactics work in your industry.

Data Across 7 Networks. Facebook, Twitter, YouTube, Instagram, Google+, Pinterest and LinkedIn. Even Google Analytics for your brand. Zuum leaves no stone unturned in giving you the best picture of how your brand performs, and what you can do to increase the impact.

Full Facebook Insights Data: Zuum has every Facebook page and post metric. Instantly available. We fully utilize the complete Facebook data set, because if you want to know what’s really going on, you have to look below the surface.

All your data in one place: if you’d ever spent time putting a report together where you had to jump from one data source to another, you know the frustration. Zuum puts everything you need within a few clicks.

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Customer Reviews

Zuum Reviews

Paul M.

Advanced user of Zuum
★★★★★
Good product, good range of analytics

What do you like best?

There are a good range f API set up to enable the user to get a good baseline comparison between their and competitors, good format and usable for Board presentation

What do you dislike?

The price can get quite high quickly which may make it a bit prohibitive for early stage companies where cash is tight. Pricing maybe worth being revisited by the company to build long term relationships with customers who pay more as they grow and generate revenue

What problems are you solving with the product? What benefits have you realized?

Understanding competitors and what works for them and monitoring internal ROI and effectiveness of marketing

Review source: G2.com

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