What do you like best?
It is a great report platform for users to view reports for different advertising campaigns. It provides analysis for delivery and performance, which are very useful. It includes various metrics for users to analyze and optimize their campaigns and advertising products.
What do you dislike?
One thing that we really dislike is that Sizmek only includes previous 45 days report. It is very inflexible and not easy when users want to view the report more than 60 days within one report. We have to generate two reports and add numbers together. Also, the report likes nice, but it includes blank columns and can not be pivoted. We have to spend a long time to delete unnecessary columns to make a pivot table. If Sizmek could provide raw data report such as csv format, it would be much better for users to view the report.
Recommendations to others considering the product:
Sizmek provides detailed reports for advertising campaigns. It provides analysis for delivery and performance, which are very useful. It includes various metrics for users to analyze and optimize their campaigns and advertising products.
It would be better if more customization of columns could be included and date range could be customized.
What problems are you solving with the product? What benefits have you realized?
We are doing the campaign optimization and advertising campaign launch. The Sizmek report really helps us to view the performance of different advertising campaigns and what the discrepancy is between 3rd party report and our report. It is very useful when we need to deliver impressions for our client and optimize the campaigns.