What do you like best?
This is the first time our organization has a one-stop-shop tool that integrates not only standard webpage content, but also gives us the ability to create enhanced content, manage our data accuracy, and gather insights on how our products are performing on our retail partner websites. The migration from our previous providers to the Syndigo platform was supported extremely well by various members of the Syndigo team, training went very well, and we are set up for success in the coming months!
What do you dislike?
Services (like most other PIMs) are pay per SKU models; for a company that has a vast assortment, we are limited in some features as the costs can escalate quickly.
Recommendations to others considering the product:
After nearly 20 years in the Ecommerce industry, and having used more than 10 different content management systems over that career, this is by far one of the most well thought out platforms I've had the opportunity to work in. If you can make it work for your organization, don't hesitate - it's well worth it.
What problems are you solving with the product? What benefits have you realized?
Consolidation of content in one ecosystem has always been a focus for us. The various functionalities within the Syndigo platform have allowed us to immediately consolidate 3 systems in to 1, and we fully expect in the coming months to be able to further reduce the multiple tools that we have to use to complete our daily work.
Early days still, but we're already starting to have a better grasp on areas where our content needs improved, or where we are missing information required by our retail partners - this will eventually mean cleaner, more accurate data, and overall less time spent auditing and troubleshooting. We're very excited at the results so far.
