Shopperations

What do you like best?

Over 10+ years in Shopper Marketing, I had to rely on developing and managing massive manual trackers to accommodate for monthly/quarterly/annual reviews with marketing, accounting, finance and sales. This tool allows me to aggregate all the same information, provide ongoing visibility to all key stakeholders and pull necessary reporting from one single source in a more efficient manner.

What do you dislike?

Given that it is a planning and financial tracking tool, it should allow for adaptability and integration with an organization's key systems more seamlessly. This would allow for less data entry on items that are generated from these other systems (i.e. coupon codes, WBS#, IRI categories, invoices approved, etc.)

To get the full benefit of this tool's reporting generation, it requires experience in creating Pivot tables. Therefore, unless you are verse in this skill, you have to require the help of Shopperations to create these or you wont get the full benefit of its reporting. This has led to some still maintain a manual tracker for some aspects of the business.

What problems are you solving with the product? What benefits have you realized?

Leveraging multiple sources to plan, track and manage plans and financial aspects of my business