PFL is a SaaS solution that helps big companies and growing brands build strong customer relationships by delivering remarkable brand experiences. We provide software solutions that help brands use digital intent signals to inform the content and timing of their tactile marketing to improve the ROI of their entire marketing spend.
Core products:
Tactile Marketing AutomationВ® – Seamlessly integrated with your marketing automation platform, today you can trigger the send of personalized letters, collateral and dimensional pieces as easy as sending an email.
SwagIQВ® – Today, your sales team can gain competitive advantage at any stage of the sales cycle, from door busting, reigniting stalled deals, to customer appreciation. SwagIQ integrates directly to your CRM and enables your sales team trigger an engaging impression when they need it most.
Personal Marketing CenterВ® – Sales and Marketing teams are united under one platform to empower field reps to personalize, manage and execute their own local marketing.
PFL serves some of the biggest brands in the world, helping sophisticated marketing leaders deliver increased connection rates and massive ROI to their organization.
PFL Tactile Marketing Automation
Stefan N.
Advanced user of PFL Tactile Marketing Automation
★★★★★
Adding physical touchpoints to your marketing automation engine
What do you like best?
The Marketo integration and ability to extend automated digital nurture programs with physical touchpoints. As automated "always-on" program replace the legacy event-driven marketing practice this add-on to not limit the reach of the programs to digital-only is a key component.
What do you dislike?
Integration via custom fields that need to be created in Marketo doesn't feel elegant - but in all fairness, it does get the job done well. So potentially there may be no better way to do this.
Recommendations to others considering the product:
Definitely the value of this technology become unlocked with a good plan and creative ideas for tactile touchpoint. While PFL will help ideate and execute on those I'd recommend to set aside enough time to really think through the creative approach and the campaign strategy on how these high impact touchpoint deliver the most value.
What problems are you solving with the product? What benefits have you realized?
Reaching members of our nurture audiences that do not respond to emails any longer. Not surprisingly many people (including myself) developed "email-fatigue" over the years and hence completely ignore any incoming emails. A tactile touchpoint such as a printed Gartner report with a Starbucks gift card to have a latte while reading the report - or even more creative kits - activated recipients, particularly on the decider / C-level that our digital email outreach just didn't activate. This led to some great leads that our BDR team could then follow up with and setup high quality discovery meetings with the appropriate personas for our solution.
Review source: G2.com
