PERQ, a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. Businesses in the home furnishings, multifamily and auto retailing industries leverage PERQ’s Marketing Cloud and technology solutions to give them more visibility into sales from their digital marketing efforts.
With interactive software, we help you engage consumers on your website as they research expensive and complex purchases, such as vehicles, home furnishings or leasing an apartment, ultimately empowering consumers in their purchasing decisions. This increases time on site, turns more website traffic into leads, and gives you more consumer data that allows sales teams to personalize follow-up conversations.
With PERQ, you’ll gain more visibility into leads ready to buy or rent now — helping your team prioritize leads. And you can ease workloads by automatically nurturing consumers who are still doing their research with personalized content to help move them down the buying journey and through your front door. Ultimately, you’ll be able to connect online traffic to in-store sales with valuable data to improve your digital marketing efforts and more.
Administrator in Automotive
Advanced user of PERQ
★★★★★
Perq is a trade tool that works!
What do you like best?
It's easy to use and navigate. Our customers enjoy it and it generates a fair amount of leads. They easy to read and navigate and they provide more insight than normal trade leads. Not only do we get to see the value they were given, but we can also often see where they're at in the buying cycle, we can get physical address information and more that helps us be better informed and better tailor our follow-up to these customer in particular. I don't know of another trade tool that is quite like it.
What do you dislike?
There isn't much to not like. The only thing that could possibly be improved is that when it enters into our CRM, it doesn't automatically upload the miles into the lead like other trade tools. We have to click the link to go to the perq page (which we usually do anyway!) and then we can see the mileage of the vehicle. This is a small issue in comparison to all other things that PERQ does right.
Recommendations to others considering the product:
It's definitely worth a try if you are looking for an easy to use trade tool that generates a good amount of traffic.
What problems are you solving with the product? What benefits have you realized?
It's super helpful in giving our customers an easy way to get a trade evaluation and provide additional details about themselves and where they're at in the buying process.
Review source: G2.com
