The Data Management Platform built for publishers, Permutive Publisher DMP allows you to see, analyze and activate your entire audience in real-time.
Permutive uses first-party data giving publishers, for the first time, visibility of their entire audience. Built on Edge computing, Permutive Publisher DMP processes data in real-time so passer-by traffic can be targeted in-session on their first visit. This gives publishers the tools to increase audience match rates, inventory scale and data-driven advertising revenue.
With Permutive publishers benefit from:
Scale: Target traffic from all sources, including the 50% that comes from the hidden web — sources that block third-party cookies — resulting in a 4x increase in scale.
Real-time: Works in-session, moving segmentation and analysis from overnight to real-time resulting in increased match rates and the ability to monetize all users, even passer-by traffic.
Insights: Understand how campaigns are performing in real-time and get an unlimited lookback to generate powerful insights that increase inventory value for advertisers and deliver a competitive edge.
Matthew R.
Advanced user of Permutive
★★★★★
A publisher first DMP offering solutions that genuinely help us maximise our 1P data
What do you like best?
Permutive are spending a huge amount of time and effort in R&D that will help us as publishers develop solutions for the industry in a post cookie world but in a way that prioritises our 1st party data. They've began assisting us with forming and/or developing relationships with clients to test some of the new tools being developed
They are also playing an increasingly important role in educating us as an industry and helping us make sense of some of the arcane changes and proposals that are taking shape week by week. Although any advertising technology platforms will, for obvious reasons, have a vested interest in all matters relating to identity, their expertise and point of view on other solutions and technologies that are being proposed to us as publishers is proving very valuable
What do you dislike?
UI & reporting not as advanced as others
What problems are you solving with the product? What benefits have you realized?
above all, we've been able to position ourselves in many regards as market leaders when it comes to our 1st party data offering and helping our clients address the huge technological and regulatory challenges we all face. Key to this has been Permutive's technology which underpins our solution and helped us also grow significantly YOY in the business we do where audience and 1st party data is concerned
Review source: G2.com
