Oracle Eloqua

Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.

Languages supported: Czech, Danish, German, English, Finnish, French, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese (Simplified)

7.6/10 (Expert Score) ★★★★★
Product is rated as #171 in category Marketing Automation Software
Ease of use
7.2
Support
7.3
Ease of Setup
8.9

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Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Marketers use Oracle Eloqua to:

– Create sophisticated nurture experiences for adaptive journeys, at scale
– Target and segment audiences using real-time data to create personalized experiences
– Implement ABM strategies that engage, convert and expand target accounts
– Connect data from any system with an extensible, open framework
– Maintain clean and complete data across multiple regions and instances

Oracle Eloqua
Oracle Eloqua

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Customer Reviews

Oracle Eloqua Reviews

User in Financial Services

Advanced user of Oracle Eloqua
★★★★★
Complex system for complex marketing automation needs

What do you like best?

The system is incredibly customizable for just about any marketing automation you need to do, including non-email channels. It's great for campaigns with multiple steps, and works well with a proper Salesforce CRM integration for delivering MQLs to sales teams.

What do you dislike?

It should not be used with a unique identifier that is not email address. The "guts" of the system are not built for that, and it creates a situation where workarounds and glitches become the norm. Also, their tech support is terrible, and training that's worthwhile is very expensive. Documentation is lackluster but getting better. The platform itself is also quite costly for what you get compared to other similar platforms.

Recommendations to others considering the product:

Stick to email address as the unique identifier and make sure your CRM integration is done well. Hire a consultant if you can, as implementation is not as simple as a standard email platform.

What problems are you solving with the product? What benefits have you realized?

We've developed complex, multi-step, and multi-channel marketing campaigns that allow us to speak to customers who have and do not have an email address on file. This enhanced our marketing campaigns over the last 6 years. However, after 6 years, we are still struggling to see ROI because of the complexity of the platform.

Review source: G2.com

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