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EFI MarketDirect Cross Media is a customer communication and marketing campaign solution. It’s designed to make engaging with your customers both existing and new, easy and hassle free. It achieves this by providing an intuitive yet powerful user experience where you can quickly create rich personalized communications across nearly any medium including; Email, Web, Print, Mobile and Social Media.
Customer Reviews
Kacie м•ј E.
Advanced user of EFI MarketDirect Cross MediaEFI MarketDirect Cross media is mainly designed to manage your advertisement campaigns and engagements with your customers either they are new or old ones. It provides and intuitive and powerful user experience to the users that they can statistically realize that the conversion rate of the engagements by the traffic is rising by the double of their previous. EFI MarketDirect provides direct integration with the social media platforms and the email providers to redirect the campaigns easily and professionally. It eliminates the traditional methods of running campaigns, which were of course so hectic and time taking. With this tool, you can easily manage all your campaigns from one platform and get the best out of them. There is no specific steep learning curve for this tool, you can simply watch 2-3 tutorial videos of this tool and get it to the field by yourself in no time. The setup of the tool is another plus point of this software, the implementation is quite easy and you can easily setup multiple organizing accounts and get them going. This tool allows cross platform co-ordination, you can simply keep an eye on the progress of the campaigns by using your smart phone.
The user interface though, is very complicated and it takes some time to understand totally. There are many complains submitted by the community complaining about the UI of the tool being out dated. Navigating here and there in tool is quite impossible, there are so many steps you are supposed to take to get to the point where you want to be.
Overall, it is great tool for the campaign management and getting higher conversion rates.
