Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.
1. Manage Data: Gain a complete view of customers across devices, from what they watch to what they buy
2. Customize, Model and Adapt Audiences: Choose from 60,000 audience segments; model audiences using Nielsen AI adaptive learning technology
3. Activate Everywhere: Deliver personalized advertising and content across all paid and owned marketing execution channels
4. Analyze Results: Conduct journey analytics and multi-touch attribution to understand and optimize performance across all tactics
ACHIEVE A SINGLE VIEW OF YOUR CUSTOMER
Nielsen DMP provides a single view of your customers across all offline, online and mobile channels. It enables access to your first-party data as well as Nielsen’s rich set of audience data to help you develop detailed insights across thousands of consumer attributes. You can use these insights to more effectively communicate with existing customers and find new prospects that match your most important customer criteria. Our Insights 360 consumer knowledge application indexes your customers against thousands of attributes including their interests, demographics, personalities, where they shop, what they buy, the media they consume, and their online and mobile behavior.
CUSTOM AUDIENCES
We’ve created more than 60,000 built-in segments to help you customize key audiences based on your exact marketing needs. Automate your audience model creation with Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into Nielsen DMP that analyzes real-time streams of device-linked data. This advanced tool instantly adapts your segments to reflect changes in:
1. Consumer media and buying behavior
2. The consumer path-to-purchase
3. Audience composition across millions of consumer attributes (including demographics, geography, behavior and personality)
4. Market dynamics (including seasonal and local market demand, competitive actions and advertising)
ACTIVATE ACROSS ALL PLATFORMS AND CHANNELS
With more devices available to consumers than ever before, you need to connect with your audience in the right places and at the right times. Nielsen DMP allows you to activate audience data in real-time across all devices and all digital media, including hundreds of integrated search, social, email, website and content personalization platforms.
You can also centrally set frequency caps across all your marketing channels to limit how often your ad is seen and sequence your campaigns and creative across devices based on where your audience is in the consumer journey.
ANALYZE RESULTS
Nielsen DMP helps you act on campaign analytics and sales attribution insights. Seamlessly connect to Nielsen Marketing Cloud’s journey analytics, multi-touch attribution (MTA) and sales effect applications—provided by Nielsen Catalina Solutions and Nielsen Buyer Insights—to measure and improve performance across all your digital marketing tactics.
VISIT OUR SITE FOR MORE INFORMATION: http://www.nielsen.com/us/en/solutions/capabilities/data-management-platform.html
