NetBase

What do you like best?

Easy, super intuitive tool. Can be used for a wide variety of highly relevant and business critical use cases ranging from campaign/brand health monitoring, reputation management/crisis communication (messaging strategy), identification of brand ambassadors, etc. To me, NetBase Quid has been an eye-opener that I use on a regular basis in my role as strategic planner and it should be an ear-opener for all major companies that take customer centricity seriously - and actually want to listen to their customers and other stakeholders.

What do you dislike?

The tool works best on English speaking markets. It is a bit more difficult and time-consuming to finetune the tool for foreign languages.

What problems are you solving with the product? What benefits have you realized?

Most of our clients have a very strong Business Intelligence setup, but lack a deeper understanding of how their customers perceive them and their products - and crucially how the customers talk about them online (both the good and the bad conversations). I see NetBase Quid as a strong supplement to the more hard data in terms of i.e. interesting and insightful soundbites and word clouds - but at the same time the tool also works well in quantitative measures like market sentiment and share of voice in the market.