Friendly market research!
What do you like best?
Merlin plus was handy for us doing market research surveys, we love the questionnaire design, found it really easy to update and make changes, and alongside this found the way it outputted to word unrivalled. The analysis reports can be generated by the automated system or you can use a customised report designer to get exactly what you want from them. The layouts they include are amazing, with some fab statistical options too.
What do you dislike?
I don't like that this solution is not cloud based, however this can be easily worked around.
Recommendations to others considering the product:
Highly advise doing research on other alternatives before you decide this is the one that you want to go with. There are some better solutions out there and sadly although powerful there is a clear setup problem that means that it could take longer than some solutions to get ready. Have a clear understanding of what you want from your surveys and get the customized reporting to give you the information you require to proceed best.
What problems are you solving with the product? What benefits have you realized?
I was solving the problem of surveys taking forever to complete, and market research not being helpful to our company.