MassTer is a Marketing Mix Modeling & predictive analytics platform that provides a one-stop solution for running marketing effectiveness projects. MassTer helps you understand your key sales drivers, measure your Marketing Return on Investment (MROI), and show you the optimal marketing budget mix to achieve maximum performance. It comes with 8 built-in modules that help you perform marketing mix modeling, ROI calculation, budget optimization & predictive analytics.
MassTer
