Lotame

What do you like best?

Lotame interface is the most user friendly UI I've seen. Another best part of using Lotame is the sales/tech support I received. It is so satisfying to know, that you can reach out to them at any point of time and they'll help you with the best solution. Kudos to Saurabh and team for such seamless support.

Also, the integration process is very easy. Not too much of brainstorming in order to collect data. The rule based data collection also helps to collect data without too many manual interventions.

What do you dislike?

The terminology and the hierarchy of the workflow is not very helpful and rather they confuse a lot. That is the biggest downside for me.

What problems are you solving with the product? What benefits have you realized?

Here are the problems and solutions that Lotame solved

1) Understanding 1st party audiences - audience insight report have really helped in understanding the first party data which made media buying more efficient.

2) Reaching out to my audience - the seamless integration with DSP and other media buying platform helped deliver effectively.