Jabmo

What do you like best?

Jabmo has done a great job throughout the time I've worked with them with providing us with the tools we need to make sure we're utilizing their services well. Realistically, the only reason we really haven't gotten too much benefit is due to our own lack of being able to devote much time to it.

What do you dislike?

One of the issues I can remember having a couple times was figuring out discrepancies with how we've been tracking our web data at different target account locations. There was a fair amount of confusion between my company and Jabmo about where exactly some of the web traffic data was actually coming from. For instance, we may have had a company we were trying to target with advertisements, and realistically they have maybe 4 different locations throughout the country. When looking at the data, there may be times when that data was coming from 30 different locations and we couldn't pinpoint what that actually meant for us. Were customers doing web traffic while using their laptop on the road? Where they people who work remotely? Not sure. If we can't figure out what the data means, then it isn't as useful.

Recommendations to others considering the product:

The service is valuable, as long as you're able to put the right amount of time into using it internally. It does quite a bit of work on its own, but without doing some extra work to refine things and analyze results, you'll be missing out on a lot.

What problems are you solving with the product? What benefits have you realized?

Through using Jabmo, we've been able to promote our brand on a much better level with customers that may not have much brand awareness with what we do. We haven't had enough internal bandwidth to devote much time into how we've utilized the tool to go further, but at the very least we've gained more brand awareness with some of our customers.