ReTargeter

What do you like best?

Retargeter is a somewhat flexible solution, but really lacks a lot of the wow factors that AdRoll provides.

What do you dislike?

Retargeting is a new space with new competitors popping up all the time. That said, not every solution in the space is equal. Some are much farther along than others. In my experience, Retargeter was behind other competitors in reporting and even foundational campaign management functionality. Their customer support was also a problem while I was a member.

Recommendations to others considering the product:

Check out AdRoll instead.

What problems are you solving with the product? What benefits have you realized?

We used Retargeter to test retargeting as a channel, but with their monthly subscription you feel like you are the short end of the stick. Other solutions in the market like AdRoll let you pay as you go (pay for performance) which in my mind is a must both for testing the channel as well it's long-term viability.