.io Analytics

What do you like best?

we are currently taking a trial run of the Headlines test function, which has proven significant increases on reader engagement for those who have taken full advatnage of the insights gained from the tool. Safe to say that once fully adopted, this will prove invaluable. Real-time data is also a win. Also, HUGE fan of the widget add-in for chrome.

What do you dislike?

While it is clear that this platform is eared towards content creators & editorial staff to measure the efficiency of their content, I would very much like to see an integration with Hubspot CRM for marketing & sales purposes. Very valuable insight into consumer behavior and user engagement on a macro level. I would also like to see functionality for engagement analysis by geography.

Recommendations to others considering the product:

Make sure that both your editorial team are all on board with basic knowledge of the platform. If you are just beginning implementation, make sure that everyone is including it as part of the editorial workflow. For teams that are more competitive, make a contest out of it (i.e. whoever has the most pageviews in a given week wins a prize). Anything you can do to encourage the team to embrace the data collected and better understand how they can use the data to improve their process.

What problems are you solving with the product? What benefits have you realized?

We are using the platform to better understand how our readers engagement with our content, particularly time on page s article length, referrals sources, etc. We are also using it partially for engagement metric analysis, looking at headline effectiveness, examining how our content is being consumed across multiple devices & OS's, etc. Biggest benefit in my opnion is the real time aspect of the metrics. In my role, I use it primarily to assist in driving our readers on an individual level towards relevant content.