Fast-Track BI / Data-Driven Decision-Making Tool for Marketing
What do you like best?
InfiniGrow helps me understand what's working and how we are doing for plan versus actual. I like that I can see marketing touched and attributed meetings, pipeline, and closed-won ARR. I can see marketing ROI overall, by the budget bucket (as I've chosen to define it), and by the campaign. The filtering capabilities provide a lot of flexibility and I like being able to report on all journeys that, for example, DON'T have 'sales prospecting' or 'customer referral' in their journey because I rather not take marketing credit for those meetings, deals, etc. InfiniGrow allows me to define my funnel as I want it and then see conversion rates from one step to the other. It automatically pulls in campaign names and cost/performance data from Salesforce as well as data from Facebook, LinkedIn, Google Ads, etc. The support has been stellar. Daniel, Dor, and Sharon are really committed to my success and have a "whatever it takes" attitude to make us successful. I've used things like Bizible in the past and this is light years ahead of that (although I admit it's been several years since I've used Bizible). Time-to-value is much faster than implementing a full-blown BI tool like Tableau.
What do you dislike?
I'd like to be able to compose my own dashboard like I can in Salesforce, but I think this is on their road map. Some of the labels are quirky and take some getting used to, but I guess that could be the case with any new product that you are learning.
What problems are you solving with the product? What benefits have you realized?
Understanding what is working and how we are trending in terms of plan vs actual. Infinigrow gives me a high-resolution picture of my marketing efforts and allows me to answer questions about which vendors or programs to dial up or down, and to understand where we need to focus our efforts. For example, work on converting leads to meetings.
