HCL Unica

With HCL Unica, you can design, execute, and measure campaigns across all of your channels, and generate leads and convert them into loyal customers.

Languages supported: German, English, French, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)

8.2/10 (Expert Score) ★★★★★
Product is rated as #136 in category Marketing Automation Software
Ease of use
8.2
Support
8.1
Ease of Setup
8.3

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The latest version of HCL Campaign brings many innovations to the sophisticated marketing team enabling you to work smarter and faster, and to keep your customers more engaged and loyal than ever.

Marketers use HCL Campaign to maximize revenue and responses via personalized and optimized campaigns and offers. Increase results with powerful segmentation against the largest data sources and provide the right offers to the right contacts at the right time in the right channel. Boost ROI by optimizing contact communications and marketing spend. Choose to deploy fully to the cloud or on premise.

Improve engagement and ROI:
Easily integrate with the rest of your marketing ecosystem to seamlessly execute personalized, offline and digital campaigns to take your customers on targeted journeys.

Work smarter and faster:
With AI-powered Watson Assistant available with HCL Campaign, work smarter and drive to insights more quickly than ever. Save time, make better decisions and drive customer engagement.

Optimize ownership for your enterprise:
Choose the deployment and ownership approach that works best for your organization. Deploy on premise or via subscription and fully to the cloud — managed and hosted.

HCL Unica
HCL Unica

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Customer Reviews

HCL Unica Reviews

Executive Sponsor in Computer Software

Advanced user of HCL Unica
★★★★★
HCL uses Unica internally to deliver precision marketing at scale across our 20+ products.

What do you like best?

A huge amount of system updates since the last release. My last production use of the solution was on the client side and there are literally 1000s of updates, a new UI/UX and five new modules in the solution. We installed to our cloud of choice in about 15-minutes and then loaded/mapped our data using the Unica Link connection tool.

What do you dislike?

No significant issues. The Unica suite is well integrated and easy to use.

Recommendations to others considering the product:

Get a current demo to understand the breadth of functionality the Unica suite can deliver.

What problems are you solving with the product? What benefits have you realized?

We have a complex set of 20+ software products, with 20+ different sets of target customers, and 20+ sets of different targeting and messaging. The complexity adds up quickly. We are using the Journey capabilites of Unica to link all the channels and building CX engagement flows that are simple and easy to manage.

Review source: G2.com

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