eTrigue

eTrigue provides easy-to-use demand generation capabilities. Drive revenue more quickly.

Languages supported: German, English, French, Italian, Japanese, Dutch, Portuguese, Romanian, Spanish, Chinese (Simplified)

8.6/10 (Expert Score) ★★★★★
Product is rated as #116 in category Marketing Automation Software
Ease of use
8.8
Support
8.4
Ease of Setup
9.3

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eTrigue is a cloud-based marketing automation provider featuring easy-to-use campaign building and rapid time-to-value.

eTrigue’s DemandCenter helps hundreds of organizations track and nurture prospects through inbound and outbound programs. DemandCenter tracks across email, web, mobile, and social. eTrigue DemandCenter’s integrated marketing suite is particularly attractive to medium and small organizations, as well as to divisions or groups within larger enterprises..

eTrigue makes it simple for small marketing teams to can manage all online marketing efforts from a single dashboard. Full integration with major CRM, Webcast systems and ad-reporting systems. Instant real-time lead alerts are included for sales.

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Customer Reviews

eTrigue Reviews

Administrator in Marketing and Advertising

Advanced user of eTrigue
★★★★★
Best Bang For The Buck.

What do you like best?

DemandCenter from Etrigue is very easy to use, and yet is as full-featured as anyone needs for marketing automation, including lead generation, lead nurturing, subscription management, webinar registrations and follow-up, and more.

What do you dislike?

It's a hosted application that's running a lot of data. Most of the time there are no connectivity or performance issues, but the application does periodically lag or inexplicably time-out.

Recommendations to others considering the product:

The main things to look at in considering a marketing automation tool are: ease of use, functionality, cost, and quality of customer service. The first three items are easy enough to compare as a prospect. The last one you don't know about until you buy and become a customer. The eTrigue customer support team is super responsive and always helpful.

What problems are you solving with the product? What benefits have you realized?

We use i primarily for ongoing customer communications -- upsell, cross-sell, renewals, retention newsletters and the like -- as well as ongoing lead generation and lead nurturing.

Review source: G2.com

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