The Frontify platform has everything my organization was looking for and more.
What do you like best?
The flexibility of Frontify allows us to tailor the platform to meet all of our needs. We can make it look the way we want, and structure the content in a way that makes sense for our organization. Whenever I have questions the Frontify team is quick to come back with a solution.
What do you dislike?
The platform feels very a la carte. While new features get constantly added, each is a separate cost to implement, such as the various types of libraries. The collections feature is limited to assets in the same library, however I would like it if we could create a collection for a product that may have assets accross various libraries such as logos, various media and documents. This would allow us to more easily group together assets that cover the same subject matter but cover various file types.
What problems are you solving with the product? What benefits have you realized?
We needed a source of truth for our brand. One place where both internal and external could come to get the latest and greatest brand materials. We now have a central space for our brand guidelines, brand story, voice and tone, as well as all of our marketing-related assets and collateral.
