Easy Access - Name Recognition
What do you like best?
That is easy to access. I also like the fact that the "FICO" name is associated with this. To me this would make one more at ease to use. Then also, to a plus to know that other recognizable companies are customers.
What do you dislike?
I wouldn't necessarily say this is a dislike but there's nothing that make them stand out. If one were to just go to their site, it says all the same things every fraud protection company does. What makes this one stand out from the others?
Recommendations to others considering the product:
On your homepage, you should have a phone number as a contact, not just the electronic method. Someitmes, people are turned off by not having a real person to speak to. Or have an open chat available. Immediate contact is always the best oppost to the 24 -48 hour turn around.
What problems are you solving with the product? What benefits have you realized?
As I stated earlier, it is easy to access. Not too complicated and the name recognition is a plus. Associates are more at ease to use with out worrying about personal data.