Feedback Loop, formerly Alpha, is the agile research platform for rapid consumer feedback. Our technology enables researchers and product managers from companies like Farmers Insurance, Humana, Lending Tree, Uber and Fortune 500 companies to access the voice of the consumer at scale.
Research teams use Feedback Loop to:
– Accelerate consumer insights programs with a platform that makes gathering insights fast, easy and reliable.
– Collaborate with product teams on agile development by implementing research playbooks and data quality guardrails in our platform.
– De-risk decisions with data with directional feedback from target audiences early and often.
Product teams use Feedback Loop to:
– Cut discovery time and cost in half with a turnkey platform that gathers consumer feedback in days, not months.
– Validate roadmaps and prioritize features with evidence used to keep products, messages, and missions aligned to target markets and continually shifting customer desires.
– Launch innovative, large-scale products a matter of months by embracing customer-centric product development processes.
Product Description
Our intuitive platform makes it simple to get started. Feedback Loop gives you the freedom to interact with your results and absorb the information needed to perform exploratory analysis or make quick decisions.
1. Create your test in minutes. Select from pre-vetted and custom templates, upload a script, or request research guidance on-demand.
2. Target your audience. Select an audience from your library or create a new audience based on demographic and behavioral criteria. We partner with the largest online sample providers in the world so you can reach diverse audiences you need feedback from
3. Get your data. Quickly share data for collaboration with internal and external stakeholders, or export data to include in presentations.
Feedback Loop has completed over 20,000 tests, collecting 110 million responses from 2.5 million consumers. We enable you to go from question to report in as little as 2 days, so you can continuously learn faster and innovate smarter.
