Ezoic is a machine learning based advertisement testing and optimization platform.

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8.6/10 (Expert Score) ★★★★★
Product is rated as #22 in category Publisher Ad Server Software
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Ezoic is a machine learning based advertisement testing and optimization platform.

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Customer Reviews

Ezoic Reviews

Brennan B.

Advanced user of Ezoic
★★★★★
Unique way to monetize smaller sites but at a slight pagespeed cost

What do you like best?

I love that the pageview requirement is 10k, where larger ad providers have bumped to 50k or more. The unique way that Ezoic tests and optimizes ad placement & content definitely increases your earnings, which is so nice for a smaller site. It uses data to determine an individual's tolerance for ads and maximizes ad placement based on that, which earns more than simply adding placeholders for ads.

In my experience, the set up was SO easy because a dedicated account rep contacted me immediately and fixed all my settings as needed. It was very smooth to go live and I started earning right away.

What do you dislike?

I hate how much my pagespeed is affected, even with the optimizers on my site & through Ezoic. It may simply be due to the nature of serving ads but it does affect my load times.

Recommendations to others considering the product:

After you set up an account, definitely wait to hear from your account representative before trying to set it up yourself. They will walk you through it and take care of a lot of the settings. This will save you time and headache :)

What problems are you solving with the product? What benefits have you realized?

I am monetizing my site traffic! Previously, I didn't have any way to benefit directly from traffic but this has immediately provided an income stream, even if visitors don't purchase or take action otherwise. This provides a "base" income every month which covers my operating expenses, plus some.

Review source: G2.com

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