A great tool for qual research: high quality participants and a very supportive team
What do you like best?
- The quality of their panel is really strong, and the ability to review screener entries and pick respondents really helps lead to good insights
- The platform is very user-friendly and it's great to be able to utilize different research methodologies within 1 place
- The account team are very responsive and always give thoughtful expertise to any question
- Their articles and webinars are also great
What do you dislike?
I don't have any major issues with the platform, but a couple of improvements I'd love to see are:
- A bigger and broader panel as occasionally we have struggled to get our target audience
- More intelligent text analytics to help analysis of open-ended responses
What problems are you solving with the product? What benefits have you realized?
- Understanding broader motivations
- Gaining insight into user experiences
- Capturing preferences and pain points of specific products, designs etc.