Copernica

What do you like best?

According to needs and expectations, the configuration and customization process of all aspects of the platform can be optimized. With Copernica we expand our ability to communicate with customers and colleagues. The contact database no matter where it is located, you can import several documents to keep the database always updated. Email automation helps improve marketing activities and promotions. It provides multiple templates to easily manage the sending of pre-processed emails according to each situation.

What do you dislike?

At the beginning, it can be difficult to understand the function of each tool and it does not provide the necessary tutorials or demonstrations to correctly understand its use. The process of updating the customer list database is not automated at all, and manually viewing and updating each list can be annoying. The process of removing customers from a particular campaign can be complicated because it does not provide an effective search system to remove users from all registered user campaigns. It is necessary to review activities activity by activity so that they can be removed from each activity. Copernica needs better tools.

Recommendations to others considering the product:

It has fluid functionalities that allow me to perform marketing tasks in an easier way and to automate several emailing processes. I think more intuitive and automated tools are needed to speed up the work.

What problems are you solving with the product? What benefits have you realized?

The entire organization where I work is involved in the use of Copernica. We face some business issues, such as communicating all the necessary and specific information about all the developments of the company, as well as planning and contacting events, seminars and conferences. It completely automates the management of emails, which allows us to have a constantly updated database, which can be sent when we need it, and only to current and potential customers.