Real-time Intent data with contacts created directly in Hubspot
What do you like best?
The real-time-intent data is accurate. ZoomInfo allows me to purchase 1-10 contacts at the company (I pick the role or titles I am interested in), then send them to Hubspot (or any CRM) using their workflows product. I then use Hubspot automation to email the contacts a sequence of emails. There is no human involvement in this process and this is by far the best workflow available by any intent provider.
What do you dislike?
The real-time-intent is sent weekly. They are working on making this daily, then making it every 5 minutes. I am excited for this to happen since it will allow me to strike while the iron is hot.
Recommendations to others considering the product:
ZoomInfo Insights is a great value and when combined with ZoomInfo Workflows makes a powerful automated outreach campaign to people at companies looking to solve a problem we can help them with.
What problems are you solving with the product? What benefits have you realized?
I am able to scale my account-based marketing in an automated and sustainable way. I am starting with intent data before I reach out cold to my ideal customer profiles and buyer personas.
