Brand Analytics is a Social Media Monitoring and Analysis System.
– Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels.
– All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories.
– High number of metrics and message attributes, coupled with configurable data-segmentation system, makes it possible to solve a widest range of problems, from reputation control and real-time marketing to in-depth research.
– Automatic recognition of mentions sentiment with 85-90% accuracy. Machine-learning algorithms categorize messages, identify media-space trends, aggression, recognize texts in images, etc.
– Configurable alert messages via mobile app, Telegram or email.
– High level of automation for quick analytics: automated tagging, trend detection, personalized reports, filtration of various kinds of spam and irrelevant messages.
– Simple and user-friendly interface makes preparing most complex analytic reports possible in minimal time
– Monitoring mentions by geo-tags and check-ins
Sources
– Social networking sites: VK.com,OK.ru, Instagram,Facebook, Twitter, YouTube, etc.
– Blogs, forums, review websites
– Telegram channels and public chats
– Mass media – 40K sources
User in Financial Services
Advanced user of Brand Analytics
★★★★★
Social media monitoring masters
What do you like best?
We have been using Brand Analytics for 3 years. We tried using an alternative system but came back to Brand Analytics because this system provides better data collection and wider analytical functionality for the same money.
Brand Analytics is used by several divisions of our bank: media relations, customer service department, sales department and others.
At media relations we use the system for both monitoring of the information field and response, and for analyzing social media and mass media. Also the system helps us to assess the effectiveness of various publications and sources.
The function of subscribing to automatically generated reports is very convenient. We set up data composition and distribution schedule (up to several times a day, if necessary). Reports are sent via e-mail, and they look like ready-made presentations.
The notification system helps us keep our finger on the pulse and learn in real time about all important publications. It is configured for each manager according to required parameters dependent on specific tasks.
It is very convenient that Brand Analytics now has a full-fledged monitoring of "classic" media: print, TV and radio. We are planning to use this system in the future as one of the tools for working with classical media.
What do you dislike?
No downsights, the system is really good.
What problems are you solving with the product? What benefits have you realized?
We use the system for both monitoring of the information field and response, and for analyzing social media and mass media. Also the system helps us to assess the effectiveness of various publications and sources.
Review source: G2.com
