Appnext

What do you like best?

Appnext has vast reach across the globe. They have helped us scale campaigns for app downloads.

Its a self serve platform, meaning you can start to get clicks and installs fairly fast.

Its extremely easy to use.

What do you dislike?

Appnext offers a "standard template" as creatives that is not enticing for the potential clicker. In a world where the creatives are more and more important every time, Appnext does not offer a good product on that side of the business.

Recommendations to others considering the product:

Appnext has a lot of scale and has been evolving its offerings and its product on the last few years. However, until they improve the creatives they have on the platfrom is unlikely I can recommend them.

What problems are you solving with the product? What benefits have you realized?

Appnext has been a good partner for us and it helped us grow our reach on different geos across the globe. However, their Moments product that mimics a retargeting campaign has not yielded good results for us.