Amperity’s mission is to help companies use data to serve their customers. Amperity’s enterprise Customer Data Platform has revolutionized the way brands identify, understand, and connect with their customers by leveraging AI to deliver a truly comprehensive and actionable Customer 360. This multi-patented unified view improves marketing performance, fuels accurate customer insights, and enables world-class customer experiences. With Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the comprehensive data they need to build long-term customer loyalty and drive growth. Amperity serves many of the world’s most loved brands, including Alaska Airlines, Kroger, DICK’s Sporting Goods, Wyndham Hotels & Resorts, Lucky Brand, Kendra Scott, Planet Fitness, Kenneth Cole, e.l.f. Cosmetics, Seattle Sounders FC, Crocs, Stanley, Endeavour Drinks, and many more.
Amperity recently launched a new 3.0 version of its platform, featuring three distinct products that mirror how large enterprises approach the problem of customer data today.
AmpID is a complete first-party identity product with transparency and flexibility that is radical in the identity management category. AI-powered identity resolution creates a stable, universal first-party identity graph and then flexibly tunes it with critical features such as householding, data hygiene, and standardization for full utility across every use case. This graph is the foundation for accurate insights, personalization, and measurement, delivering unmatched results while maintaining privacy compliance. AmpID is driving an average 30% savings versus legacy identity providers, and up to 144% improvement in reach from resolving identity on previously siloed, unusable data.
Amp360 is a modern Customer 360 that gives every team across the enterprise real-time access to the customer data they need. Amp360 breaks down silos, expands audiences, and gives teams and systems direct access to holistic customer data, powering use cases from data science, analytics, and marketing, to customer success, finance, and compliance. Brands can access the data directly from the real-time query engine or make it available in every downstream system where customer data is needed. Brands are seeing an average of 85% faster time-to-value to add and use new data sources for marketing and analytics, shaving months or even years off of legacy attempts to drive business return on a usable single customer view.
AmpIQ is a brand new point-and-click marketer hub for customer intelligence and omni-channel activation that drives immediate ROI gains. It has a complete suite of tools, comprising four components: Metrics & KPIs, Customer Insights, Predictions & Segments, and Campaigns & Measurement, representing the integration of technology and expertise from Amperity’s 2019 acquisition of customer intelligence firm Custora. AmpIQ drives an average of 3x ROI improvements on digital marketing investments.
Amperity 3.0 is the first comprehensive enterprise CDP with the scale, flexibility, and power to help teams across the organization use data to serve their customers.
