Sawtooth Software Lighthouse Studio
What do you like best?
Allows me to set up multiple, choice exercises in a more convenient way. It integrates well with our survey software. It has it's own simulator builtin which allows for faster/seemless analysis
What do you dislike?
The software is a bit old school looking. It's not difficult to learn, but it always seems intimidating on the first try when I teach someone new. I would suggest some UI improvements. Again, not needed once you learn it, but it could be made more intuitive.
What problems are you solving with the product? What benefits have you realized?
Designing and setup for choice based research. I've also used other software by sawtooth like their MaxDiff designer. This is great for not only MaxDiff designs but also experimental designs where you need to rotate concepts to ensure the same number of users to each one.