What do you like best?
I love the media database and distribution system to send and track pitches. I've been able to create stronger and more targeted media list to serve my clients. The ability to research reporters, their interest, find them on social media, see their latest articles has been a game changer when it comes to identifying the right media contacts to reach out to and pitch. Let me not forget the media monitoring and reporting service. I'm able to quickly identify and capture the metrics important to my clients and communiciate the value in the service I provide as a publicist. Oh, and their team is super helpful, responsive, and thorough when it comes to updating media contacts within the system.
What do you dislike?
There isn't a newswire distribution feature as of yet, so I have to send my newswire submissions through a different platform. Honestly speaking, that's the only major drawback for me, but it wasn't a big enough factor to turn me away from signing up and using Muck Rack. The benefits of the other features outweight missing the newswire piece. I don't have any other dislikes to mention.
Recommendations to others considering the product:
I would definitely suggest being clear on what your needs are so that when you speak with a Muck Rack representative you are able to get your questions answered. Muck Rack has so many amazing features and tools that if you don't know what you are in need of you can miss an opportunity to ask for more details and even a demo from one of their team members. The Muck Rack team is great to work with and to know their team is made up of communications professionals makes me feel more comfortable working with them.
What problems are you solving with the product? What benefits have you realized?
Muck Rack is a huge time saver for me. I'm able to find, research, and connect with media more efficiently and effectively. Plus, Muck Rack has a ton of resources to help me stay up-to-date with the latest news and updates within the industry to ensure I'm using best practices and staying sharp. It's really a one-stop-shop for a public relations professional. Another business problem Muck Rack helps me solve is creating stronger ROI reports for my clients. There are a ton of KPI options Muck Rack allows you to choose from when creating coverage reports that helps me qualify and quantify my work and results. The trending stories resource feature helps me strategize story angles and positions for my clients. The case studies also helps me with ideation for the many campaigns I create and manage for my clients my studying best practices.
