Home » Media and Influencer Targeting Software

Best Media and Influencer Targeting Software

Products Buyer's Guide
9.0
Muck Rack
★★★★★

Muck Rack

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

Muck Rack for the Win! - Derek D.

Ease of use
8.9
Support
9.1
Ease of Setup
9.3
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9.8
Anewstip
★★★★★

Anewstip

Anewstip helps entrepreneurs, PR professionals and marketers connect with relevant media influentials.

Easy to navigate - Tim M.

Ease of use
9.7
Support
0.0
Ease of Setup
0.0

Languages supported: English

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8.8
Postaga
★★★★★

Postaga

Postaga is a free all-in-one link building outreach platform that helps you build links and get traffic to your website with ease. With its AI-assisted tools, Postaga does it all, from analyzing your content to finding outreach opportunities to finding contacts to creating and sending email outreach campaigns. In just a few minutes, you can have a completely build link building outreach campaign, saving you tons of time and effort. And, with a ...

Easily do link building and PR outreach - Mert A.

Ease of use
Support
Ease of Setup
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5.8
Mynewsdesk
★★★★★

Mynewsdesk

Digital communications & PR made easy. Simplify your workflow, expand your influence and get results with one complete communications solution.

Warning! - Linus B.

Ease of use
8.6
Support
10.0
Ease of Setup
7.5

Languages supported: Danish, German, English, Finnish, Norwegian, Swedish

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7.6
Meltwater
★★★★★

Meltwater

Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.

Meltwater is a great tool. - Sasha G.

Ease of use
7.5
Support
7.3
Ease of Setup
5.2

Languages supported: German, English, French, Irish, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, Chinese (Simplified)

Platforms: Win, Linux

Price: $$$$$

Business Size: 1

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9.0
BuzzSumo
★★★★★

BuzzSumo

BuzzSumo shows you the most shared links and key influencers for any topic or website. Ideal for content strategy, outreach and competitive research.

One of the most important tools in my arsenal! - Chirag P.

Ease of use
9.0
Support
8.9
Ease of Setup
8.9

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.2
Tagger Media
★★★★★

Tagger Media

Drive your business to new heights with brand partnerships.

Insights forward influencer platform - Jessica K.

Ease of use
Support
Ease of Setup

Languages supported: German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)

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8.0
Prowly
★★★★★

Prowly

Manage, create, engage.

Not a great service - Administrator in Computer Software

Ease of use
8.5
Support
7.7
Ease of Setup
0.0

Languages supported: English, Polish

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8.6
Prezly
★★★★★

Prezly

Prezly is a tool for communication teams who want to do more. Manage your contacts, publish your stories, build beautiful newsrooms, and send email campaigns all from one place.

Quick, user friendly and great results - Anita W.

Ease of use
8.6
Support
8.5
Ease of Setup
7.8
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7.6
Vuelio Media and PR
★★★★★

Vuelio Media and PR

Vuelio provides software for PR, communications, public affairs and stakeholder engagement.

I couldn't do my job without Vuelio - David J.

Ease of use
Support
Ease of Setup

Languages supported: English

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8.8
Help a Reporter Out
★★★★★

Help a Reporter Out

Everyone's an expert at something. Sharing your expertise may land you that big media opportunity you've been looking for.

Maybe not worth it for free version - User in Higher Education

Ease of use
8.7
Support
8.7
Ease of Setup
8.4
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8.6
Onclusive
★★★★★

Onclusive

Onclusive is the data science company for marketing and communications. We reveal which strategies drive actual business outcomes and deliver a brand's most valuable content to its target audience, at scale.

Software that really understands PR - Will G.

Ease of use
8.2
Support
8.5
Ease of Setup
8.1

Languages supported: Afrikaans, Arabic, Azerbaijani, Bashkir, Belarusian, Bengali, Bosnian, Bulgarian, Catalan, Cebuano, Czech, Chuvash, Welsh, Danish, German, Greek, English, Estonian, Basque, Persian, Finnish, French, Scottish Gaelic, Irish, Gujarati, Haitian, Hebrew, Hindi, Croatian, Hungarian, Armenian, Indonesian, Icelandic, Italian, Javanese, Japanese, Kannada, Georgian, Kazakh, Kirghiz, Korean, Latin, Latvian, Lithuanian, Luxembourgish, Malayalam, Marathi, Macedonian, Mongolian, Burmese, Nepali, Newari, Dutch, Norwegian, Punjabi, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Tamil, Tatar, Telugu, Tajik, Tagalog, Thai, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Yoruba, Chinese (Simplified), Chinese (Traditional)

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8.6
Nexis Newsdesk Media Monitoring
★★★★★

Nexis Newsdesk Media Monitoring

Nexis Solutions, as part of LexisNexisВ® and the global RELX corporate family, connects customers to market-leading data through a flexible suite of scalable solutions, including our award-winning, flagship NexisВ® research platform. By enabling fast access to a vast universe of enriched data with intelligent technologies, Nexis Solutions empowers Business, Media, Non-Profit, Government, and Academic organizations worldwide to quickly discover ...

LexisNexis Newsdesk is a media monitoring analytics software to share data using a single platform. - Atkinson P.

Ease of use
8.1
Support
8.6
Ease of Setup
8.3

Languages supported: German, English, French, Dutch, Spanish

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9.2
JustReachOut
★★★★★

JustReachOut

Find journalists. Perfect your pitch. Reach out and get press.

You need this! - Stephen J.

Ease of use
8.3
Support
9.6
Ease of Setup
8.3

Languages supported: English

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8.8
Mustr
★★★★★

Mustr

Mustr is a PR tool that allows you to share your work with your entire PR team, create communication projects with one click, and send press releases with high resolution images.

Simple tools to organize your list, however it's a bit too pricey - Delbert R.

Ease of use
Support
Ease of Setup
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9.4
Podchaser Pro
★★★★★

Podchaser Pro

Podchaser Pro builds upon Podchaser's best-in-class data set to provide access to reach, contacts, demographics, and more across 1.4+ million podcasts — bringing radical efficiency to the process of discovering, qualifying, and contacting podcasts.

A no-brainer for PR teams - Grace W.

Ease of use
Support
Ease of Setup
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10.0
Paladin
★★★★★

Paladin

Paladin is a creator management platform for media companies, MCNs, influencer marketing agencies, and digital publishers.

Excellent tool for managing your network - Carlos G.

Ease of use
9.7
Support
0.0
Ease of Setup
0.0

Languages supported: German, English, French, Korean, Portuguese, Spanish, Thai, Turkish, Vietnamese

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7.8
Burrelles MYNEWSDASH
★★★★★

Burrelles MYNEWSDASH

Use Burrelles MYNEWSDASH to research and engage journalists and bloggers, review your media coverage, report on results, and plan future campaigns.

Great site for local media tracking - User in Education Management

Ease of use
7.6
Support
7.4
Ease of Setup
7.5
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8.8
Newswire
★★★★★

Newswire

Newswire is an online press release distribution platform that helps businesses increase online visibility and web presence.

Great Extension to Our Internal Team - Jessica J.

Ease of use
9.1
Support
8.6
Ease of Setup
0.0

Languages supported: English

Platforms: Mac, Win, Linux

Price: $$$$$

Business Size: 1

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9.2
PRgloo
★★★★★

PRgloo

PRgloo is a tool that manages statements, enquiries, bids, proactive communications, social media publication, crisis communications, photos, videos & audio, contacts, coverage and user's own bespoke and fully responsive newsroom.

Good user interface; ideal for teams - Administrator in Utilities

Ease of use
9.4
Support
9.1
Ease of Setup
9.2

Languages supported: English

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8.0
Agility PR Solutions
★★★★★

Agility PR Solutions

Agility PR Solutions provides powerful, yet easy to use media database, monitoring, and analytics solutions for tomorrow's communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. Whether we do it for you or help you do it yourself, our team of media experts make it easy to monitor and measure traditional, broadcast, ...

A Great Tool to Accelerate PR - Priyanka P.

Ease of use
8.1
Support
7.7
Ease of Setup
8.5

Languages supported: English, French, Spanish

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9.2
PressPage
★★★★★

PressPage

PressPage is a SaaS PR platform that offers additional services for creation of advanced social newsrooms, virtual press centers and online media hubs.

Great news platform for our nonprofit - Lindsey M.

Ease of use
9.2
Support
9.2
Ease of Setup
8.1

Languages supported: Arabic, Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hindi, Croatian, Hungarian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)

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7.8
PressRush
★★★★★

PressRush

PressRush is a journalist search engine that continuously monitors media outlets and updates reporter profiles as they publish new stories.

It really helps us to Visualise and organise our information. - hamid z.

Ease of use
9.2
Support
10.0
Ease of Setup
0.0
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9.6
PeakMetrics
★★★★★

PeakMetrics

PeakMetrics is on a mission to make political communication easier by increasing transparency for those on the outside.

Monitoring tool with great potential - Stuart B.

Ease of use
Support
Ease of Setup

Languages supported: English

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10.0
Cloudfind
★★★★★

Cloudfind

Cloudfind helps enterprises find, share and organize their information in a completely new way.

A cloud storage service from across the pond - User in Design

Ease of use
Support
Ease of Setup
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8.2
Ninjaoutreach
★★★★★

Ninjaoutreach

An all purpose marketing tool

BE WARNED -DECEPTIVE SUBSCRIPTION METHOD WITH NO REFUND POLICY - Attila N.

Ease of use
8.1
Support
8.0
Ease of Setup
0.0

Languages supported: English

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9.6
Universal Information Services
★★★★★

Universal Information Services

Universal Information Services provides customized media contact management, news monitoring, and PR measurement services.

My GoTo Media Monitor - Joan L.

Ease of use
9.4
Support
9.7
Ease of Setup
0.0

Languages supported: English

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6.4
West Media Monitoring & Intelligence
★★★★★

West Media Monitoring & Intelligence

West Media Monitoring & Intelligence is an integrated web-based PR solution to help you identify, reach and engage traditional and social media contacts, and monitor your coverage across all outlets.

Does the job if you need to build a media list - Consultant in Public Relations and Communications

Ease of use
7.5
Support
6.3
Ease of Setup
8.3
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