Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

Languages supported: English

9.2/10 (Expert Score) ★★★★★
Product is rated as #17 in category Customer Data Platform (CDP) Software
Ease of use
9.1
Support
9.1
Ease of Setup
9.5

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Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.

Insider has been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating based on 100% user reviews, 16 quarters in a row.

Insider has 25 offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Indianapolis, New York, São Paulo‎, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Amsterdam, Ankara, and Kuala Lumpur.

Some of the most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping the world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 800 businesses across various industries including UNIQLO, Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Allianz, BBVA, Dominos, Avon, and CNN.

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Customer Reviews

Insider Reviews

Wen Ching K.

Advanced user of Insider
★★★★★
A great platform to test, experiment and optimize onsite experiences

What do you like best?

Their panel is really easy to use and the features they have meets all our requirements when it comes to segmentation and website optimization. Insider's A/B testing has really helped us with optimizing our onsite engagement, we were able to generate more than 12% ROI in 2019.

What do you dislike?

It's really hard to find something to dislike when their platform helps you achieve results efficiently.

Recommendations to others considering the product:

Try it, you will like it.

What problems are you solving with the product? What benefits have you realized?

The challenges we wanted to address were website optimization and user segmentation — Insider's platform helped us do both of these things effectively. One of these things we wanted to do to improve the experiences was to enable pre-select billing addresses, helping users make their purchases faster with pre-selected addresses, by automatically filling in the billing details. Through this we observed a CR increase from 58.91% to 60.99% in just a matter of days. It's a great platform to test, experiment and deliver great personalization to customers.

Review source: G2.com

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