Nielsen Global Connect

Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Nielsen Global Connect

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Luis Carlos A.

Advanced user of Nielsen Global Connect

★★★★★

Best tool for FMCG data analysis

What do you like best?

Incredible tool to perform data analysis by evaluating the performance of the category, brands, SKU, and if proper used, you can improve the assortment on different points of sale

What do you dislike?

Sometimes if the product is not well cataloged can led you to wrong analysis

What problems are you solving with the product? What benefits have you realized?

Improving distribution performance, leading to increase of market share and revenue.

Review source: G2.com