The industry’s most trusted audience measurement solution for video content across all platforms and devices. A gold standard, single-source panel provides one unduplicated set of audience metrics, improving transparency and outcomes for media buyers and sellers.
Customer Reviews
James C.
Advanced user of Nielsen Global Mediaaccurate numbers and a broad depth of information related to viewing habits. great to have access into streaming habits. also important for judging sentiment and how viewers are responding to certain content. they have access to the most users so their data tends to be the most complete.
definitely not cheap and the metrics beyond first-run ratings could continue to evolve - would be nice to have more options for streaming across numerous platforms.
make sure that you have a full team/adequate resources to get full value out of the platform - it is definitely a lot of information to go through.
we're now better able to learn more about what program people view have an affinity with our target audience. being able to have access to that raw data allows us to provide better insights to our clients.
