Better-than-Amazon personalisation for the rest of the internet.
We turn massive behavioural data sets into real-time personalised product recommendations and intelligent deal filtering used to grow conversions, order values and loyalty.
To do this, we utilise divisions of machine learning including collaborative filtering and clustering to enable matrix completion, prediction and propensity modelling; enabling 1-to-1 personalisation.
PA applies these technologies through our data trackers and cleansing system, augments user experiences via our widget platform, and optimises revenue uplift for our retail clients through both reinforcement learning and expert managed services.
Lachlan A.
Advanced user of Particular Audience
★★★★★
Relevant and Professional Tool
What do you like best?
The accuracy of recommendations relating to both complimentary products and accessories is the best in the market from what I have found.
What do you dislike?
Any small required changes to the panels on our site to fit the design of our site were quickly made.
Recommendations to others considering the product:
If you are looking for a tool for your eCommerce site that serves highly relevant additional product recommendations to your visitors to help improve sales, then Particular Audience is certainly worthy of consideration
What problems are you solving with the product? What benefits have you realized?
Making it obvious to customers on our site that we have complimentary products suited to their needs, which increased basket spend size.
Review source: G2.com
