Adobe Audience Manager

Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester.
With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.

Adobe Audience Manager

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Ashwin G.

Advanced user of Adobe Audience Manager

★★★★★

Audience manager

What do you like best?

Complete view of audience and integrations with complete Adobe suite.

Centralized data management and excellent segmentation of audience.

New plugins can be created.

What do you dislike?

Troubleshooting is difficult.

UI sometimes is bit laggy.

Analytics data sometime takes more than 24 hrs to load.

High learning curve

Expensive

Recommendations to others considering the product:

Best in the market for digital marketing solution

What problems are you solving with the product? What benefits have you realized?

AAM helps to integrate Adobe suite like AEM , Target, Analytics , etc to provide personalization to users and tracking of user behaviour on website

Review source: G2.com