Ascent360

What do you like best?

Customer service and portfolio management is high-quality and on top of all requests. Once training was completed, CDP was fairly user-friendly.

What do you dislike?

Some navigational issues, data integration takes some time, automatic customer data output is not instantaneous. Auto-output has some hiccups. Does not work well with Social Media marketing, main use is for email marketing, could also be useful for mailings.

Recommendations to others considering the product:

Utilize customer service and go through as much training as possible, especially when there are new updates.

What problems are you solving with the product? What benefits have you realized?

Ascent organizes our customer data and helps us target specific audiences for specific marketing campaigns based on numerous amounts of data such as purchase date, customer location, etc. Very helpful for email marketing paired with MailChimp.