Treasure Data Customer Data Platform

Analytics Infrastructure. Simplified in the Cloud.

Languages supported: English, Hindi, Japanese, Korean, Spanish

8.8/10 (Expert Score) ★★★★★
Product is rated as #35 in category Customer Data Platform (CDP) Software
Ease of use
8.1
Support
9.0
Ease of Setup
8.0

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Treasure Data Customer Data Platform (CDP) empowers companies by delivering rich customer insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage, and acquire customers. The highly configurable platform evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data has more than 400 customers including Fortune 500 and Global 2000 enterprises.

Find out why leaders across industries use
 Treasure Data for personalization
 at scale
:
– 150+ Pre-built connectors to collect
 data and activate profiles

– 2M+ Events collected every second

– 20B+ profiles activated every month

– 1M queries run daily

– 30T+ Rows of data processed a day

Treasure Data Customer Data Platform
Treasure Data Customer Data Platform

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Customer Reviews

Treasure Data Customer Data Platform Reviews

Tiago M.

Advanced user of Treasure Data Customer Data Platform
★★★★★
Great support and progressive platform improvement

What do you like best?

The support is very fast, and it was easy to implement and develop workflows to manage the data.

We acquired services from a Technical Account Manager that help us escalate any matter that can cause impacts on the usage and deployment of the solution.

Treasure Data team is working continuously on implementing new connectors and improvements on the platform, recently it was deployed a new visualization tool, which will fullfill our needs in visualize better the data available in the platform.

What do you dislike?

Some interfaces that are intended to end users are not that user friendly and might cause some confusion to less technical users, like filters that don't make much sense depending on the data field.

Activating consumers, depending on the implementation complexity and the destination platform can take some time to get used to. The integration between Treasure Data and activation channels (Facebook, Instagram, Salesforce Marketing Cloud, etc) can be really technical to end users to understand if the activation was successfull or not.

The platform lacks on more detailed roles and permissions related to data access.

Recommendations to others considering the product:

Plan your deployment ahead considering the size of your organization. We strongly recommend contracting a Technical Account Manager from Treasure Data, which will significantly speed up your requests for enhancements, tickets, as well will help big time on new deployments.

What problems are you solving with the product? What benefits have you realized?

This solution was deployed to remove all data silos that we have across the company. With Treasure Data we were able to keep all data in a single structure, and the platform allowed us to manage the data access and visibility quite well. We stablished secure ways to activate the consumers with proper consent across multiple activation channels.

Review source: G2.com

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