Oracle Fusion Cloud CX / CRM

What do you like best?

I see how CX Sales can empower any organization to further their sales strategies, gain key insights into their markets and sales performance, as well as utilize it to build a 360 degree workflow around the sales functions and campaigns. With only utilizing maybe 25% of the function, we have seen significant gains in operational efficiency, sales performance, and next-level analytics that continue to drive efficiency and performance.

What do you dislike?

If you aren't looking for a tool to drive HR, ERP, CPQ, Finance, etc. through your sales organization, then you will still need to be prepared to implement parts of tools you don't use. The breadth of business knowledge required to configure pieces of all these business groups is rare to find in one team, and so much of the power of CX Sales is "locked" behind knowledge gaps, or cost prohibitive consultant implementation costs. Smaller organizations, like mine, have a difficult time getting a good TCO from it.

What problems are you solving with the product? What benefits have you realized?

We use CX Sales for integrative salesforce administration with corporate and divisional marketing groups. We use CX sales for higher education recruitment, as well as non-profit advancement donation management. The pieces we have been able to implement have been extremely helpful in maximizing our sales teams' time on key metrics they need to focus on instead of admin work.