Demandbase ABM Platform

What do you like best?

In earlier roles, I had used both Engagio and Demandbase to plan and execute ABM programs. I would use Engagio predominantly for reporting and Demandbase for building account lists, website personalization, and targeted ads. I'd use both platforms for account prioritization. What I love best is that I now only have to access one platform for all of my planning, executing, and reporting of ABM programs.

What do you dislike?

I wish there was a way to change engagement minute configurations for different parts of the organization (e.g., different sales territories, sales vs. customer success engagement scores, etc.)

What problems are you solving with the product? What benefits have you realized?

We are transitioning to an account-focused organization as a whole, so Demandbase is helping our sales organization acclimate themselves with their new lists/territories and better understand what matters to their accounts. It is also helping our marketers measure the success of their programs with new, account-focused KPIs like engagement.