Intellimize is more than just a machine learning A/B testing platform, but its own mini agency!
What do you like best?
I love the Intellimize full-service offering with CRO experts and web developer support.
Intellimize assigns engineering and success managers to your account to ensure that testing practices succeed from ideation to production. When analyzing the data post-mortem, they also help provide insights so that you can keep iterating on the next idea.
Given our tech stack, we have nuances that they have been able to circumvent through the help of their dedicated engineering team. Intellimize has been instrumental in coding better experiences faster internally and cross-collaboratively.
The machine learning part of the platform is also rather powerful. It prevents loss of conversions by throttling poor experiences and frontloading tests with a higher chance of a conversion.
Using Intellimize we can also look at offline conversions to see how our impact ladders up to CMRR, which is powerful for reporting.
What do you dislike?
There is a limit of 5 experiences to be coded per week. If there is a heavy task involved, they may group one of these experiences into "a large experience" and reduce the overall number.
We'd love a Segment or CDP integration, a WYSIWIG editor for inline changes, and have a functionality similar to Mutiny's landing page dynamic experience.
Intellimize isn't really designed for a hands-on CRO, so someone more hands-on will need to cross-collaborate more with internal and external teams to conduct even the most basic changes at first. Once all the dashboards and initial testing experiences are built out then these processes speed up. Definitely a lot of pressure to make the proof-of-concept prove ROI.
What problems are you solving with the product? What benefits have you realized?
I was using an A/B testing solution (VWO), but found it too slow, caused screen flicker, difficult to run tests, and not scalable given our tech stack. With Intellimize, we've been able to address "flicker" and re-rendering issues due to our Gatsby/React framework.
Recent results: 15x ROI generated between 12/8/20 - 2/8/21: 208 incremental MQLs, five million+ page versions optimized - equivalent to decades of A/B testing.
