Yoast

What do you like best?

Yoast easily integrates with CMS platforms (I use the Wordpress version), and the reports are easy to understand. The great thing about Yoast is that it looks at individual pages (so does Google) and not the website as a single entity, like some other tools. The most helpful tool is the readability rating system--I use that on every blog and webpage.

What do you dislike?

There is some limited functionality around text to code percentages. Some recommendations there with where to remove code could be helpful. Outside of that, it's a robust tool that does a great job!

What problems are you solving with the product? What benefits have you realized?

I use Yoast to improve technical writing, readability, and search engine value for blogs and on-page content for multiple websites. It's intuitive, simple, provides feedback in the same way that Google crawls my pages, and identifies the best changes I can make to enjoy optimal SEO benefit.