Wordtracker

What do you like best?

What I liked best about the tool is that it's user friendly and easily interpretable data after searching for your keywords initially (once you have ramped up). The UI/homepage is simple and makes finding keywords related to your product easy/time saving as it is a good way to kick off the competitive research process. I also found the support pretty easy to work with which is always nice when you are exploring a new product.

What do you dislike?

As I mentioned, what I dislike most about the tool is that after searching there is good information however it is a little busy and at first when you're new to the tool it becomes a little overwhelming. Once you get past the initial ramp up of using the tool you'll be fine. I think what would help is maybe some transparency or more detailed explanations throughout the platform so users know exactly what their looking at and where this information is coming from.

Recommendations to others considering the product:

As I mentioned before, what I would recommend to others considering this platform is to play around with the tool at first to understand exactly what you're looking at because at first glance it seems like a lot. Once you get the hang of the layout and some of the extra features once you start searching for keywords, it becomes much easier to understand and interpret what you are looking at.

What problems are you solving with the product? What benefits have you realized?

The problems I'm solving with this tool is finding the top keywords or buzzwords associated with my product so I know what to look for when doing further research online more specifically when I'm conducting competitive research of our products vs. their top competitors in the market. With the tool, we are for sure able to conduct keyword research faster and gives our team a good starting point and/or sanity check of the words we have already brainstormed as a team.