Wicket

What do you like best?

I love how Wicket integrates seamlessly with Mailchimp, allowing our members and associates to easily update their communication preferences and allowing us to easily target our messages to specific sections of our membership. In addition to being extremely user friendly, Wicket is also very mobile-friendly, allowing me to look up membership information on my phone or computer quickly and easily.

What do you dislike?

Change is always a little scary, while things are working well now, there were some hiccups getting our website, Mailchimp account and Wicket all working together but the Wicket team were extremely supportive and eager to help.

Recommendations to others considering the product:

Take the plunge, you won't regret it. Wicket is easy to use, integrates with existing software you are using and gives you instant access to reliable membership data.

What problems are you solving with the product? What benefits have you realized?

With our old database we would manually sync our membership list with Mailchimp once a week. In addition to taking up valuable staff time this also meant that if a member or associate updated their contact information this change could take up to a week to reach our email distribution list. With Wicket, any updates made to membership profiles instantly sync with Mailchimp.

In terms of benefits,thanks to the information we collect through Wicket, we are able to offer our 3rd party advertisers increased options to target our members and associates who have expressed interest in receiving 3rd party ads. This has meant additional advertising revenue for our association.